The Difference Our Story
Our Story
Our style story began in Lake Oswego, Oregon, in 1985, when our founder, Cheryl LeDoux, identified a need for women to have access to resources that help them navigate style, skincare, and the dynamics of a busy life. Cheryl was a wonderful mentor to our team and left a legacy of love, connection, and true commitment to helping others.
Over the decades, the business flourished as we helped more women feel comfortable and confident in what they wore. One such woman was Heidi Johnson Bixby, who wanted to look professional in the financial industry while still dressing like a 27-year-old should. Cheryl guided her to success, and Heidi was hooked.
After being a devoted client for 25 years, Heidi purchased the business from Cheryl in 2016. In 2019, The Difference opened its second location in Vancouver, Washington, expanding our footprint and our mission to help even more women.
In 2018, Daron Deonier joined The Difference as a marketing consultant and stylist, bringing with her background of apparel design and textiles, personal styling, and interior design. Daron was immediately inspired by the commitment to the client experience and the authentic, connected relationships The Difference had fostered with women for decades.
In 2020, Daron assumed the role of Buyer and Director of Business Development for both locations, expanding offerings to include style workshops, networking events, virtual styling for long distance customers, and building deeper connections within the Vancouver community.
In 2024, Daron purchased The Difference as sole proprietor and continues the legacy alongside her talented team of stylists and sales associates—dedicated to helping women feel authentic, confident, and joyful in every style chapter.
